case study
meet Peter Cranston
Peter Cranston, is an experienced consultant in the oil and gas sector. And when he joined the Leadership Mindset Mastermind, he was facing significant challenges that left him feeling despondent and reluctant to approach new clients.
“I was getting comfortable dealing with budget-holders but when I approached new clients and I was unsuccessful I felt despondent and reluctant to reach out to new clients.”
What were those challenges?
Peter felt he was falling short in his ability to influence senior leaders, decision makers, and budget holders, even though he had decades of experience in project management and leadership.
He also struggled with his self-perception, never fully identifying as an influential leader, which led him to de-prioritize strategic thinking and avoid client interactions.
After failing to get the results he wanted from other leadership training programs, Peter went in search of an alternative approach. And that’s when he joined the Leadership Mindset Mastermind, thanks to its focus on developing yourself as a person, so you can embrace a leader’s identity.
“What I liked was that this wasn’t the normal leadership stuff. I’ve done a lot of leadership stuff with the Project Management Institute and Toastmasters etc but I like this alternative more. It’s more about how you look at yourself and feel about yourself as a leader. These things aren’t covered in other leadership programs.”
Peter’s primary goals were to:
- Feel more comfortable and confident in dealing with senior leaders and decision-makers
- Shift from a tactical to a strategic mindset
- Improve his self-perception and embrace his identity as a leader and consultant
- Maximize time spent in his “zone of genius” by delegating more
- Expand his consultancy business with a team of junior consultants
At first, Peter had reservations about investing in small group coaching. But within a matter of weeks, he understood its value thanks to the rapid transformation he experienced.
For example, when approaching new clients Peter no longer feared rejection. Instead, he saw each client interaction as an opportunity for growth – which gave him the confidence to seize opportunities and secure new business.
He also learned to shift from being tactical and action-oriented… to being more strategic.
Plus, he was finally able to comfortably align his self-view with his actual role as an influential leader and high-level consultant. This boosted his confidence and translated into a stronger presence in the oil and gas industry.
Finally, Peter has successfully started to delegate tasks to others so he can focus on high-value activities and therefore create more value and impact for his clients.
“These days I’m feeling much more comfortable as a leader and consultant, and my confidence is evident in new work meetings and meetings with prospective clients. I also see approaching new clients as a positive growth challenge rather than a demotivating stressor. That’s been a fundamental flip for me.”
